BIC’s lovely Lerato Ndlovu, a member of the BIC #SoleilSquad, recently hosted an event in her local community of Nigel, in Johannesburg’s East Rand. The event was a Bohemian art experience that brought young women together to celebrate their uniqueness and shared experiences through creative expression.
As the host and BIC Soleil Brand Ambassador, Lerato introduced the guests to BIC Soleil's "Shine Your Way" platform, sharing her journey of self-expression through art and emphasising the importance of having a strong support system as a young woman. She encouraged the guests to commune and share valuable information through their own experiences and unique perspectives.
The event culminated in an art activity using BIC stationery products, followed by heartfelt conversations between the guests about their relationships with other women in their lives and how they have felt supported by and given support to them.
BIC Soleil supported the event by providing the guests with gift hampers of shaving products. The event showcased BIC Soleil's commitment to empowering young women, as well as the importance of women coming together to share experiences and support each other.
BIC Soleil's Shine Your Way initiative is an ongoing commitment to inspire young women to embrace their individuality and practice self-love. The brand believes that by presenting one's authentic self to the world, one becomes a light for so many others and inspires them to shine their way too.