THE STORY BEHIND THE BRAND
BIC began simply - with a vision and a pen.
The goal was to create a product to answer a fundamental consumer need: a smooth, effortless writing tool. But what resulted was so much more: BIC democratised the art of writing and gave everyone the power of creative expression.
The BIC Ambition
We want to create a sense of ease and delight in the millions of moments that make up the human experience.
It is this passion for bringing simplicity and joy to people all over the world that drives our team members each day.
We reimagine everyday essentials, designing products that are part of every heart and home.
We believe that we can positively impact the world by creating products that last longer through smart designs.
Our Creations
BIC products have always been about quality, safety and affordability. Discover why our simply iconic, essential stationery, lighter and shaver products are trusted by everyone!
Pens, pencils, markers, coloring, correction… every BIC stationery product is designed for the longest use, meeting consumer needs at school, home and the office.
BIC® Lighters are manufactured to meet the most rigorous quality and safety standards so you can trust that any BIC lighter is high-performing, convenient and safe.
Since the launch of the BIC 1, BIC has evolved to meet the grooming needs of today, offering a wide range of high-quality shavers at affordable prices.
We're Long Lasting!
