School dropout is a global crisis that impacts students around the world. In South Africa dropout rates have reached 41%* to date, impacting the future of the country and the upcoming generation. At BIC® we have a GLOBAL commitment to improving learning conditions for 250 million students by the year 2025 which we believe will assist in stemming this global education crisis.

Our Buy a Pen Donate a Pen initiative has resulted in the donation of over 15 million writing tools to date. This year's campaign will help BIC® donate 1 million writing tools to students and teachers in need.

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*StatsSA. P0318 - General Household Survey (GHS), 2021. BIC® makes no representation or warranties regarding the accuracy, completeness, quality or suitability of the statistics contained in the advertisement.

meet Kholofelo

Kholofelo navigates hurdles due to limited resources, aspiring to be a dentist and uplift her family. Your support makes a difference by providing her with the tools needed to finish school and turn her dreams into reality.

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meet Wandile

Wandile sheds light on the impact of the school environment on kids dropping out and emphasises the vital role of parental support. When you buy BIC®, you help invest in better education for students in similar situations.

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meet ncedokuhle

Ncedokuhle confronts challenges such as bullying, peer pressure, and limited resources in his education. With your support, we can provide essential stationery, that offers learners like Ncedokuhle a better chance at finishing school.

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meeT Lesedi

Lesedi bravely addresses the challenge of bullying and offers words of encouragement to students. With your support, we can create a positive learning space, making it easier for students like her to overcome obstacles and finish school.

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Buy bic®
to give BIC®

Every time you buy BIC®, we're able to reach our goal of providing essential stationery to learners in need.

Shop BIC®'s range of colouring essentials to unlock a more colourful tomorrow.


Shop long-lasting writing instruments to help them fulfil their potential this academic year.


Shop durable pencils for the 2024 school year.

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How can you help?

Do you want to contribute on a personal level? Are you part of an organisation? Whatever your answer is, you have reached the right place. Everyone has a role to play in fighting school dropouts and creating a prosperous future for South African youth.

Donate pre-loved clothing and shoes

Provide meal kits

Donate stationery

Sponsor a child's school fees

Volunteer at your local school or community centre

BIC® supports Zero Dropout in its national campaign focused on halving the rate of school dropout by 2030. The programme aims to raise awareness around the high school dropout crisis, encouraging individuals and organisations to join the movement to contribute towards a more prosperous South Africa.

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Since inception, our Together We Can Make the Future Write campaign has received noteworthy mention in the media. Here are various snippets from media coverage that we have received.

BIC® and Zero Dropout on Soweto TV

Watch as Merle Mansfield from Zero Dropout gives insight into the alarming school dropout plight and what BIC® is doing to assist.

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BIC® and Zero Dropout on Channel Africa

Merle Mansfield from Zero Dropout discusses the frightening situation of school dropouts and what BIC® is doing to help..

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Listen to the Zero Dropout and BIC® interview on Bay FM

Listen as we discuss the reasons behind the high rate of school dropouts in South Africa.

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Listen to the Zero Dropout and BIC® interview on Power FM

Enjoy this interview as we go over the causes behind South Africa's high school dropout rate.

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