IT’S TIME TO CELEBRATE 50 YEARS OF LIGHTING UP LIVES WITH BIC®!
Since 1973, the iconic BIC® Pocket Lighter has become the World’s No. 1, making sure that good times are always just a flick away. It all started 5 decades ago when Marcel Bich, the French founder of BIC, came up with the bright spark of introducing the world to the first disposable lighter with an adjustable flame. Its modern design and ergonomic handling quickly spread its popularity around the world like wildfire.
Let's travel back in time to take a look at the BIC® Lighter’s epic journey through the ages...
Starting in the era of revolution and resistance...
... bell-bottoms and sequins - as the Saturday night fever wore on, BIC® pocket lighters helped keep the party raging until the morning.
When the 80’s hit, the world went big...
...with shoulder pads and hair. BIC® showed us that awesome moments come in small packages too.
Then came the 90’s – a decade of transformation...
...and the birth of our rainbow nation.
As our country was changing, the BIC® Pocket Lighter didn’t have to. It remained a constant, loved by all South Africans.
When the new millennium hit...
...people everywhere started sharing their real-life moments on social media with their trusted oval-shaped BIC® lighters. For decades they passed from hand-to-hand and place-to-place, lighting up the good times as they went, and being dubbed “the world’s most borrowed item”.
Even when we all had to put our lighters down for a while to endure a global crisis, the flame of hope burned on.
We held hope that we would light up new moments together… and we did. The spark came back, and through it all, BIC® lighters have remained in our pockets and our lives.
Half a century later, BIC® pocket lighters stand as a beacon of success & good times for all South Africans.
With up to 3,000 lights in every BIC® Maxi Pocket Lighter, world-leading standards of quality and safety, and BIC’s legendary status as the World’s Number 1 Pocket Lighter brand, here’s to flicking our BIC®s for the next 50 years, and beyond.
