BIC Calls South African Women to Lead Confidence Movement

BIC, a world leader in stationery, lighters, and shavers, announced today the kick-off of the third edition of its competition titled BIC Soleil Squad.

[South Africa – 30 September 2022]: BIC will be accepting entries for the BIC Soleil Squad 2022/2023 from the 30th of September 2022 until the 30th of October 2022.

The BIC Soleil Squad competition is part of the confidence movement titled ‘Shine Your Way’ which was launched in 2020 and aims to motivate and empower young women to reach their best potential, ‘find their shine’, and embrace it. Every year, three South African women are crowned the BIC Soleil Squad. In their role, the BIC Soleil Squad will engage with school girls and young women looking for inspiration and guidance, reaching them through media opportunities, events, and social media platforms.

Expressing her delight in kicking off the third edition of the competition, Lilian Henderson, Marketing Director of BIC in Southeast and Central Africa, said: “In a world where appearances are, in many cases, regarded as the only barometer of success, it is refreshing to engage with young women who believe in and promote individuality, embrace their uniqueness, and celebrate their achievements. In the past two editions of the BIC Soleil Squad competition, we have worked with motivational and established young ladies who were a source of inspiration to many South African females, taking the Soleil Squad competition to new heights. Through this initiative, we hope to further empower young South Africans to be more confident and celebrate their diversity, achievements, and individuality.”

The chosen BIC Soleil Squad 2022/2023 will receive coaching and mentoring sessions from influential figures in the community. They will also receive a year's supply of BIC® Soleil products; ZAR 10,000 in cash each; as well as publicity through social media profiling and photoshoots. The BIC Soleil Squad is expected to host mentorship sessions; run on-ground activities; and take part in speaking opportunities at online and offline events.

The BIC Soleil Squad 2021/2022 included Mandisa Makunga, Khona Dunjwa, and Anarzade Omar. The Squad has done a phenomenal job in driving the ‘Shine Your Way’ messaging and inspiring youth females in South Africa – from health and wellness events to motivational speaking opportunities, all the way to taking part in women empowerment events.

Previously, Amanda Nchukana, Tumelo Matela, and Sherri Andreas were named the BIC Soleil Squad 2020/2021 who have also led key events in the country including school roadshows encouraging confidence and individuality amongst South African teenagers.  

Interested applicants are invited to submit their applications through the campaign website on by 30 October 2022. All entries will be judged by a panel of judges including BIC representatives and will be announced towards the end of November 2022. 

For more information on the BIC Soleil Squad competition visit the website, Facebook page, or Instagram page.