BIC^® Brings Colour to Two of South Africa’s Creative Winter Events

This winter, BIC® proudly showed up at two events – the winter edition of The Linden Market and MIKST: The Living Gallery – bringing creativity, colour, and self-expression to life.

At The Linden Market, BIC® partnered with young artists from Jan Cilliers Primary School to bring smiles to marketgoers’ faces. Equipped with BIC® stationery, the learners sketched live caricatures of people at the SMILE Booth. Visitors to the stand supported the Smile Foundation by purchasing a token and watched as their portrait came to life – a special way to turn creativity into community support.

We teamed up with MIKST, a proudly South African creative event that shines a spotlight on local talent across fashion, art, design, and entertainment. As part of the experience, we brought colour with an interactive BIC® Doodle Wall, a vibrant BIC® Art Studio for self-expression, and made sure our iconic BIC® 4 Colours pens were in plenty of creative hands.

These events reflect BIC®’s mission to inspire creativity and connect with young South Africans in real, meaningful ways. From markets to galleries, BIC® is proud to support self-expression – one pen at a time.