We Threw a Party for the Pen That Wrote History: 75 Years of the BIC Crystal®

This year marks 75 iconic years of the legendary BIC Crystal® pen and we couldn’t let the moment pass without a celebration of our own! At BIC South Africa, we hosted a joyful internal event to honour the pen that’s been part of everyday life for generations.

Our team came together to reflect on the legacy of a true South African favourite. From classrooms in Cape Town to boardrooms in Joburg, the BIC Crystal has touched millions of lives and this internal milestone was just as much about the people behind the brand as the pen itself.

The Highlights?

Nostalgic displays showcasing the pen through the decades

Trivia and games that tested our BIC knowledge

Selfies, dancing and more selfies.. check out the video

And of course, a cake shaped like the iconic Crystal® (yes, really!)

It wasn’t just about looking back, it was about celebrating the team that continues to keep the spirit of BIC alive in South Africa.

More Than Just a Pen

The BIC Crystal® is a global icon with over 120 billion sold worldwide and remains a symbol of accessibility, education, and creativity. But this internal celebration reminded us that its impact is also deeply personal.

As we toasted to 75 years, we also looked to the future, committed to innovation, sustainability, and continuing to help South Africans write their world, one page at a time.

Here’s to the next 75.

#BICCrystal75 #InsideBIC #TeamCelebration #WriteYourWorld #MadeToLast #SouthAfricaWritesWithBIC