Let Your Colour Out with BIC® 

At BIC, we believe everyone has a creative spark - whether it’s a quick doodle, a bold idea, or a colourful expression of who you are. That’s why we’ve launched our Let Your Colour Out campaign: a vibrant celebration of creativity, individuality, and self-expression.

It’s Your Time to Create

Let your colout out is all about encouraging you to bring colour to everything you do—literally and figuratively.

Whether you're scribbling in your journal, highlighting key notes, or decorating your world with your personal style, BIC is here to help you do it with flair.

We want BIC to be more than a stationery brand—we want to be your go-to creative partner.

Where You’ll See the Magic

We're bringing the Let Your Colour Out spirit to life in exciting, bold ways:

  • Colourful In-Store Displays: Look out for fun, standout visuals when you shop - BIC is impossible to miss!
  • Vibrant Outdoor Ads: From buzzing university campuses to major billboards, our bold colours are popping up everywhere.
  • Creative Digital Content: Follow us online to see how colour and creativity come alive through playful, engaging content.

More Than Just a Campaign

This isn’t just about looking colourful, it’s about making creativity accessible and putting the right tools in your hands to bring your ideas to life.

So the next time creativity calls - reach for BIC.

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