[Johannesburg, South Africa, 15 June 2022]: BIC, a world leader in stationery, lighters, and shavers, announced today the kick-off of its flagship art competition, Art Master Africa, in its fifth edition. The competition invites talent across Africa and the Middle East to express their creativity by producing artwork using the infamous BIC ballpoint pen. This year’s competition theme is ‘Celebrating Africa’, inviting artists to present their identity as well as their different perceptions of the African continent and cultures.
Art Master Africa is an annual competition that is open to artists and creatives across the Middle East and Africa region. The competition was incepted in 2017 in South Africa. Following its success, Art Master Africa expanded into the Africa region in 2019 and into the Middle East in 2021.
Artists can enter the competition by submitting up to three original artworks of what ‘Celebrating Africa’ means to them. Submissions will then be reviewed and shortlisted by a panel of judges including artists, art professors, art collectors, as well as winners from the 2019 and 2021 competition – Gayi Eric and Oscar Ukonu. The submission phase will run from 15-06-2022 until 31-08-2022. Once the judging phase is completed in September, winners will be announced and celebrated by the 15th of October 2022.
Commenting on the occasion, Peter Van den Broeck, Senior Vice President and General Manager, Middle East and Africa at BIC, said: “We are ecstatic to announce the kick-off of the fifth edition of the Art Master Africa competition. Our flagship competition speaks to our belief in the importance and power of creativity and self-expression. Through Art Master Africa we have touched and impacted many across the region, and we plan to continue to motivate and encourage the younger generation and creative community to express themselves innovatively, as we build on and elevate our campaign year-on-year.”
First, second, and third place regional winners will be named Africa’s Art Masters, will be celebrated in their respective countries, and will receive cash prizes of USD 2,000, USD 1,000, and USD 500 respectively. The first-place regional winner will also get their online personal gallery as well as the opportunity to join the BIC Art Collection exhibited in Paris, France. National winners will receive a prize of USD 500 each. To find out more about the Art Master Africa competition, visit the website here.
BIC's connection to art spans more than 60 years. The brand regularly celebrates the creativity and originality of artists who find great inspiration in creating masterpieces using BIC’s products. BIC’s Art Collection includes over 250 works of art by 80 international artists. BIC has several established partnerships with art institutes around the world and has its products displayed in renowned museums around the world.
A world leader in stationery, lighters and shavers, BIC brings simplicity and joy to everyday life. For more than 75 years, the Company has honored the tradition of providing high-quality, affordable, essential products to consumers everywhere. Through this unwavering dedication, BIC has become one of the most recognized brands and is a trademark registered worldwide. Today, BIC products are sold in more than 160 countries around the world and feature iconic brands such as BIC ® Kids, BIC FlexTM, BodyMarkTM by BIC ®, Cello®, Djeep ®, Lucky ® Stationery, Rocketbook ®, Soleil®, Tipp-Ex®, Us.TM, Wite-Out®, Inkbox TM and more. In 2021, BIC Net Sales were 1,831.9 million euros. The Company is listed on “Euronext Paris,” is part of the SBF120 and CAC Mid 60 indexes and is recognized for its commitment to sustainable development and education. It received an A- Leadership score from CDP. For more, visit about.bic.com or follow us on LinkedIn, Instagram, Twitter, or YouTube.
Regional Press Contact
Bana Badwan, BIC Middle East and Africa
Kenya Press Contact